Mixing
Mixing involves balancing the various levels within the podcast, ensuring a seamless and enjoyable listening experience. This process also includes techniques such as noise cancellation and audio repair, enhancing the overall sound quality for a more pleasant listening experience.
An unmixed podcast can lead to fluctuating dialogue levels, making it challenging to hear over background noise and potentially causing discomfort for listeners, resulting in a loss of audience. While the content of the podcast is paramount, ensuring a rich and smooth audio experience is a close second in importance.
Mixing is crucial because the podcast format is audio-only. It's essential that the sonic elements in the podcast are pleasing to the ear, allowing listeners to comfortably engage in the conversations and ensuring clear audio quality across different listening environments.
Mastering
Mastering is akin to mixing, focusing on optimizing the overall episode loudness for digital distribution on popular podcasting platforms like Apple Podcasts or Spotify. Our goal is to ensure that all our podcasts adhere to the industry standard loudness levels, typically ranging from -20 LUFS to -16 LUFS.
A poor master can potentially deter new listeners. This could happen if the volume is either too low or too loud, resulting in an unexpected shift in the listening experience, which might startle the listener. You may have encountered this issue before.
On an audio-only platform, maintaining your podcast at the industry- standard loudness level is crucial, as there are no visual cues to guide the listener's imagination. We ensure that each episode reaches the recommended target LUFS levels set by platforms such as Spotify and Apple Podcasts.
With a plethora of outstanding podcasts being launched daily, it's crucial to meet these standards when releasing them on platforms like Spotify and Apple Podcasts. Just send us the audio, and we'll handle the rest.
While there are limitations to restoring poorly recorded audio, it's generally advisable to address issues at the source by enhancing your recording techniques. We highly recommend that all our clients begin with remote recording lessons to ensure quality from the start.
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